Digital Marketing Specialist Diploma Program
This program is available at all Campuses.
Learn via live instructor-led virtual lectures completely online.
Trillium College’s digital marketing specialist program provides current, relevant, and engaging digital marketing content and knowledge for employment specifically in digital marketing.
This comprehensive course teaches the key digital marketing skills required for the modern workplace. Learn to effectively use Google Ads, social media marketing and search engine optimization, analytics, mobile marketing and so much more.
Areas of Focus
This program covers information in the following subject areas:
- Digital marketing fundamentals
- Social media marketing strategies
- Search engine optimization
- Strategic web design
- Writing for the web
- Marketing automation
- Email marketing
Skills You Will Learn
- Essential Skills
- Principles of Marketing
- Digital Marketing Fundamentals
- Strategic Web Design
- Pay Per Click Advertising
- Social Media Marketing Strategies
- Search Engine Optimization
- Writing Digital Media Content
- Building your Online Community
- A.I (artificial intelligence) Marketing
- Influencer Marketing Fundamentals
- Job Search
Employment Opportunities
Main Duties
A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.
Salary
- According to updated information on *Indeed.ca
Admission Requirements
- Ontario Secondary School Diploma or Mature Student Status
